MARKETING RESOURCES
Understanding the needs of members and potential members and getting credit union products and services that meet those needs in front of them is the essence of marketing and the essence of the credit union commitment to its members. The League provides a variety of services to assist credit unions in this effort and to help them get maximum value from their marketing budgets.
Marketing Consultation
Members are encouraged to call the Marketing and Public Advocacy Group when they are looking for marketing resources or if they have questions. League staff members have many years of experience in credit union marketing as well as access to a large number of credit union marketing resources. A call to the League is a great way to start researching a marketing related topic. Also because of the discussions League staff have had with other credit union personnel often a referral can be made to a credit union marketer who has found an interesting solution to the situation being studied. For additional information, please contact Rob Kimmett, Senior Vice President Marketing and Public Relations at rkimmett@cucenter.org or 1-800-842-1242.
The League also offers solutions for credit unions that are undertaking involved strategic marketing projects such as member and non-member surveys, focus groups, marketing audits, e-marketing and the development of annual and strategic marketing plans.
Marketer’s Network
The Marketer's Network is a self directed informal group of marketing professionals that meet on a regular (quarterly) basis to network and share information on timely marketing topics. Anyone who is the marketing officer at their credit union or works in the marketing department of their credit union is encouraged to attend. For more information, contact Rob Kimmett Senior Vice President Marketing and Public Relations at 1-800-842-1242 or rkimmett@cucenter.org.
CUNA Marketing Council (CMC)
The CUNA Marketing Council is the largest national organization for credit union marketers. This group provides the opportunity to network with credit union marketers from coast to coast. Additional benefits include publications, white papers, awards programs and discounts on programs and educational materials. To learn more visit the CMC website at www.cunamarketingcouncil.org.
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